How to Choose a Domain Name

A good domain is short, easy to spell, and matches your brand. Use these tips to pick a name you won’t regret later.

Quick rules

  • Keep it short: easier to remember and share.
  • Avoid hyphens: people mistype them.
  • Spellable: if you say it out loud, people should know how to type it.
  • Choose the right extension: .com is common, but local or niche extensions can work too.

SEO tips

  • Brand > keywords: don’t force awkward keyword domains.
  • Consistency: match your social handles if possible.
  • Future-proof: avoid names that limit you if you expand later.

FAQs

Should my domain name include keywords?
If it fits naturally, it’s fine, but brandability matters more. Avoid awkward keyword stuffing.
Is .com still the best?
.com is still widely trusted, but other extensions can work—especially if they match your niche or location.
What if my preferred domain is taken?
Try a slight variation, add a small brand word, or consider a different extension. Avoid confusing near-copies of other brands.